Bosch
Augmented Reality for Selling Professional Products
AR
3D
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Bridging the Gap Between Products and Customers
CLIENT: Bosch
CLIENT: Bosch
To execute the project for Bosch, an innovative Augmented Reality (AR) solution was implemented to enhance the sales experience of their professional products. This multidisciplinary approach integrates technical and design aspects, transforming how customers interact with and understand Bosch's professional tools and equipment. This process involved not only a faithful digital reproduction of the product but also optimization for proper visualization and manipulation in AR applications.
A standout feature of this project is the inclusion of interactive explanatory content. By interacting with the 3D model in the AR application, users can access detailed information about the product, including descriptions of each component and functionality. Additionally, safety and usage tips are provided, enriching the user experience and promoting correct and safe product use.
Interactivity and Safety: A New Paradigm in User Experience