Carvana 1M+ Joyrides

Unique workflow to integrate AI images and 3D models

AI

3D

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The script, the images and the voice are fully generated by AI

This project offers a unique, AI-powered storytelling experience that brings your car to life.

Illustration of Carvana's ecosystem with data flow, cities, nature, and technology elements

Each customer receives a personalized video where their car narrates its first day with them, sharing emotions, thoughts, and memories.

3D Lidar scan of a car with animated light points for detection and navigation

Sports car driving at high speed through a futuristic city at night with neon lights

The videos are fully customized, incorporating details like the car's type, purchase date, location, and even cultural elements like popular memes from that time.

Data graph showing road analysis from Boulder, Colorado to Loveland with distance and GTS moments

By combining advanced AI with creative storytelling, this project creates a deeply personal and engaging way to celebrate the bond between car and owner.

Animated data visualization of a car analysis on Palomares Road with intensity and performance metrics

Data visualization of road analysis on the western border of Colorado, USA with track and velocity graphs

Abstract colorful illustration of cars in a futuristic and artistic style

We used AWS Serverless Lambda Processes to compose the final videos. We were able to render 300,000 videos per hour.

Training our AI audio took 6 hours of voice training. For the training, different intonations (breathy, straight, excited) were given, to match the human voiceover.

Futuristic car driving through a desert landscape with flying vehicles in the background