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Created for the Three Kings Parade
CLIENT: Madrid City Council, El Corte Inglés, Madrid Destino, CIUDADANO KIEN
2020
CLIENT: Madrid City Council, El Corte Inglés, Madrid Destino, CIUDADANO KIEN
2020
Available for iOS and Android, the app transforms Madrid into a fascinating game board. Guided by the Star of Bethlehem, users of all ages immerse themselves in an environment where they interact with animated characters and face recreational and educational challenges. Its interface ensures an intuitive and accessible experience for all participants.
This collaboration with the Madrid Council aims to revitalize culture and tourism in the Spanish capital, strengthening the local economy and promoting safe and healthy interaction. La Ruta del Buzón Mágico offers an innovative connection to the heart of Madrid, redefining cultural interaction for the digital age.
Reinventing the traditional letter to the Three Kings into an exciting urban exploration
