The Adam Project
Interactive Promotion of the Movie The Adam Project
AI
Hardware
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Intersection of art, technology, and film marketing
CLIENT: Netflix
CLIENT: Netflix
The essence of this project is creating a public space where individual voices become part of a collective work, fostering a unique connection between the movie and its audience. We used embedded hardware to capture, process, and play back visitors' voice notes, transforming Plaza de España into a sound canvas where participants' impressions and emotions resonated in a shared space.
This approach demonstrates the innovative application of technology in public environments, enhancing the participatory experience and inviting users to interact directly with the installation. The Adam Project stands as an exceptional example of how technology can create meaningful and memorable experiences that transcend conventional film promotion.
Promotional initiative held at the iconic Plaza de España