The tool, explained in augmented reality.
Professionals like to hold a tool before they buy it. In 2021, with shops half closed, Bosch's power tools team in Spain asked for the next best thing: the GWX 18V-15 SC Professional angle grinder in augmented reality, on any phone.
A QR code on the box or a printed marker opens it in the browser, with nothing to install. The box cracks open, the grinder comes out at full size, and the experience takes it apart to show the BITURBO brushless motor and the battery, changes a disc with X-LOCK in one click and cuts through a metal profile. We built the WebAR experience and its AR-optimised 3D model, from the first prototype in May to the final animation in November.
Scan
A QR code or a printed marker opens the experience in the browser.
Unbox
The box cracks open and the grinder appears at full size.
Explore
The motor, the battery and the X-LOCK disc change, taken apart one by one.
Use
The grinder cuts a metal profile, with the safety systems explained.
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