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IKEA Next Gen Seniors

Data art installation on ageing in cities

ikea.com ↗
> for ikea · via dentsu · espadaysantacruzinstallation · 2022
01· the project
> A project for IKEA, with Dentsu and Espadaysantacruz.

Your answers, turned into colour.

An interactive installation for IKEA's Next Gen Seniors at Plaza de Colón during Madrid Design Festival 2022. Under five arches, one per generation, visitors answered questions about ageing in the city, and AI turned each answer into a colour to compare with their generation. We developed the software.

Visitors picked their decade on a tablet and answered across three axes, social, time and environment, and each set of answers resolved into a single colour, the colour of their own future, drawn live beside their generation's average. The analysis runs on OpenAI and Amazon Comprehend in Python, the visuals on openFrameworks and Node.js, and the installation was open from noon to 10 pm every day from 10 to 18 February 2022.

> cat /works/ikea-next-gen.md
TYPEINSTALLATION
CLIENTIKEA
AGENCYDENTSU
STUDIOESPADAYSANTACRUZ
YEAR2022
LOCATIONMADRID
built with
OpenAIAmazon ComprehendPythonopenFrameworksNode.js
02· in numbers
5> arches, one per generation
3> axes: social, time, environment
9> days at Plaza de Colón
2022> Madrid Design Festival
03· how it works
01

Stand

Visitors stand under the arch of their generation and pick their decade on a tablet.

02

Answer

They answer questions about ageing in the city.

03

Analyse

OpenAI and Amazon Comprehend read each answer on three axes: social, time and environment.

04

Colour

The answer becomes a colour, compared live with the average of that generation.

04· credits
for ikea. via dentsu. espadaysantacruz. AI - INSTALLATION. 2022
05· references

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