
#ai
> for ikea · via espadaysantacruzinstallation · 2022
01· the project
> A project for IKEA, with Espadaysantacruz.
Your answers, turned into colour.
An interactive installation for IKEA's Next Gen Seniors at Plaza de Colón during Madrid Design Festival 2022. Under five arches, one per generation, visitors answered questions about ageing in the city, and AI turned each answer into a colour to compare with their generation. We developed the software.
02· in numbers
5> arches, one per generation
9> days at Plaza de Colón
2022> Madrid Design Festival
03· how it works

Stand
Visitors stand under the arch of their generation.

Answer
They answer questions about ageing in the city on a touchscreen.

Analyse
OpenAI and Amazon Comprehend read each answer on three axes: social, time and environment.

Colour
The answer becomes a colour, compared live with the average of that generation.
04· credits
for ikea. via espadaysantacruz. AI - INSTALLATION. 2022
05· references
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06· next project

> cd /works/the-sub
The Sub> Interactive installation