
Your answers, turned into colour.
An interactive installation for IKEA's Next Gen Seniors at Plaza de Colón during Madrid Design Festival 2022. Under five arches, one per generation, visitors answered questions about ageing in the city, and AI turned their answers into a colour. We built everything that ran it: the tablet app, the AI analysis that scores each answer and the real-time visuals shown on the arches.
Each axis is a colour channel: social, time and environment become red, green and blue, with three yes-or-no questions on each, nine in all. OpenAI and Amazon Comprehend score the answers, and a custom shader blends the three channels live, next to the average of the visitor's generation. It ran for nine days at Plaza de Colón during Madrid Design Festival 2022.

Stand
Visitors stand under the arch of their generation and pick their decade on a tablet.

Answer
They answer nine yes-or-no questions about ageing in the city, three per axis.

Analyse
OpenAI and Amazon Comprehend score each answer on its axis: social is red, time green, environment blue.

Colour
A custom shader blends the three channels into one colour, shown live next to the average of that generation.


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