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The five lit arches of the installation at Plaza de Colón at dusk, with visitors walking through them.
#ai

IKEA Next Gen Seniors

Data art installation on ageing in cities

ikea.com ↗
> for ikea · via espadaysantacruz · via dentsuinstallation · 2022
01· the project
> A project for IKEA, with Dentsu and Espadaysantacruz.

Your answers, turned into colour.

An interactive installation for IKEA's Next Gen Seniors at Plaza de Colón during Madrid Design Festival 2022. Under five arches, one per generation, visitors answered questions about ageing in the city, and AI turned their answers into a colour. We built everything that ran it: the tablet app, the AI analysis that scores each answer and the real-time visuals shown on the arches.

Each axis is a colour channel: social, time and environment become red, green and blue, with three yes-or-no questions on each, nine in all. OpenAI and Amazon Comprehend score the answers, and a custom shader blends the three channels live, next to the average of the visitor's generation. It ran for nine days at Plaza de Colón during Madrid Design Festival 2022.

> cat /works/ikea-next-gen.md
TYPEINSTALLATION
CLIENTIKEA
AGENCYDENTSU
STUDIOESPADAYSANTACRUZ
YEAR2022
LOCATIONMADRID
built with
  • OpenAI
  • Amazon Comprehend
  • Python
  • openFrameworks
  • Custom shader
  • Node.js
02· in numbers
5> arches, one per generation
3> axes as colour channels: red, green, blue
9> questions, three per axis
9> days at Plaza de Colón
03· how it works
The row of mirrored arches on the square, each with the number of its generation.
01

Stand

Visitors stand under the arch of their generation and pick their decade on a tablet.

A tablet question on the time axis: will you meet new people through the internet? Yes or no.
02

Answer

They answer nine yes-or-no questions about ageing in the city, three per axis.

The screen that explains the idea: social, time and environment become the red, green and blue channels of your colour.
03

Analyse

OpenAI and Amazon Comprehend score each answer on its axis: social is red, time green, environment blue.

Your Next Gen Color next to your generation's colour, with a QR code to take it with you.
04

Colour

A custom shader blends the three channels into one colour, shown live next to the average of that generation.

04· gallery
05· credits
for ikea. via espadaysantacruz. via dentsu. AI - DATA ART - INSTALLATION. 2022
06· references

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