Brands and micro-influencers, one brief.
FuelYourBrands connects brands with micro-influencers, creators with between 3,000 and 80,000 followers. A brand publishes a campaign with the product it offers, vetted creators apply, and the platform carries everything after that: content approval, usage rights, shipping and metrics.
We built it in 2020 and kept it growing until mid-2022. Creators connect Instagram, TikTok, YouTube and Facebook; brands see each creator's audience through HypeAuditor, talk to them in a built-in chat and download campaign reports. In 2021 the platform opened in Mexico, with prices in pesos and card payments through Redsys.
Brief
The brand writes what it needs.
Apply
Vetted creators apply to the campaign.
Approve
Content and rights are approved in the platform.
Measure
Audience data from HypeAuditor and campaign reports in Excel.
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