Pull&Bear
A shared blog with METAL and the brand's press site
A fashion brand, a magazine and the press.
Two sites for Pull&Bear in 2015, built with Espadaysantacruz. PullTheMetal was a blog that Pull&Bear and METAL Magazine wrote together about metal culture and music, set inside Pull&Bear's own website. PULL&BEAR PRESSROOM was where the brand handed its collections to the press.
The blog ran on Symfony with a Sonata back office, Elasticsearch search, MaxMind geolocation and a Node service for the Facebook, Twitter and Instagram counters; graphic design by Outro Studio. The press site took journalists from the editorial and the lookbooks down to each garment, with images to download at the sizes the brand allowed and a profile area for accredited press, on a Grunt-built front end over PHP packaged for Inditex's infrastructure.
Write
Blog posts are published from a Sonata back office on Symfony.
Embed
The blog sits inside Pull&Bear's website, its address in step with the page.
Browse
Journalists move from the editorial and the lookbooks down to each garment.
Download
Images download at the sizes the brand allows.
Working on something like this? Tell us what you need.
