Christmas, spread across 21 districts.
La Ruta del Buzón Mágico turns the letter to the Three Kings into a walk through Madrid. Guided by the Star of Bethlehem, children look for the characters who can help them, find them on the street with the phone's radar, play a mini-game with each one, and post the letter in the magic mailbox.
We made it for Madrid City Council across its 21 districts in two editions, each a new adventure of our Map of History series. The first, for the Christmas of 2020, was downloaded on 4,700 phones in five days. The second, for 2021, brought new characters, a photo mode, an Instagram filter and mini-games that stay playable after the route, and players spent an average of 51 minutes in it.
Follow
The Star of Bethlehem guides the child through the city.
Find
On the street, a radar leads to each character.
Play
Each one asks for a mini-game before handing over paper, words, an envelope or a stamp.
Post
The finished letter goes into the magic mailbox.
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