WTHUFF
El HuffPost's chatbot across social networks
A question on WhatsApp, answered with the news.
WTHUFF is El HuffPost's chatbot for its eleventh-anniversary campaign, En un mundo WTF, respuestas #WTHUFF. Write to it on Instagram, Facebook or WhatsApp and it answers with the paper's articles on what you asked. Made with Officer & Gentleman; we built the bot serverless on AWS, with Algolia search over the archive.
Behind it runs a serverless pipeline on AWS Step Functions: a receiver and a verifier for Meta, a processor and a sender for each network, a conversation generator, and an Algolia index and search over El HuffPost's archive. The campaign launched in June 2023, with outdoor advertising on Madrid's Gran Vía, in Malasaña and in Ciudad Universitaria.
Ask
You write to the bot on Instagram, Facebook or WhatsApp.
Receive
Functions on AWS receive and verify the message from Meta and process it for its network.
Search
Algolia searches El HuffPost's archive for what you asked.
Reply
The bot answers on the same network with the paper's articles.
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